As of 03/2019

Data protection notices


The protection of personal data is of great importance to Hansgrohe SE, Auestr. 5-9, 77761 Schiltach and Masco Canada. We collect, process and use your personal data exclusively (a) on grounds of and within the scope of statutory permissions or (b) with your separate declaration of consent. Details of our legal powers can be found below, provided express reference is not made to the need for a declaration of consent.

Enabling the utilization of our website

When you call up offers on our websites, we shall briefly collect and store the following user data in order to enable utilization: Your identification features (your IP address and user names / passwords, where applicable), details on the beginning, end, nature and scope of website use as well as details on your browser and operating system types. This is a technical process which is required for calling up websites on the Internet. The same applies if you access content from our newsletters (except where otherwise permitted by law, our newsletters are sent only on request and with your express consent).

Personal data voluntarily provided by you

Contact forms, e-mail and post
If you voluntarily transmit personal data such as your name, title, e-mail or postal address, telephone number, personal messages etc. to us via contact forms on our websites, e-mail or post, we shall store and use this data to enable the respective requested service (e.g. sending requested information, answering technical or other questions, reaction to your website feedback).

Application form
You can apply for various activities (such as jobs, writing your final thesis and vocational training) at a Hansgrohe group company in Germany via an application form on our website. We shall pass on the personal data provided by you on the form (including document attachments) to the domestic company that has advertised the position. We do so exclusively for the purpose of conducting the application process. Once we have passed it on, we will immediately delete your personal data. The company advertising the position will delete this data six months after the conclusion of the application process, at the latest. This is always subject to the condition that no statutory obligation to further store the information exists.

You can address a query to your chosen retailer through our website using the Shopfinder. We do not check the information you have entered, but pass your request directly onto the retailer, who then receives the data you have entered along with your personal data. We shall delete this information once we have passed on the request, unless you wish to participate in the assessment of the retailer or we are under a statutory obligation to store it further.

Dealer recommendation
If you use our dealer recommendation feature, we will store the e-mail addresses or cell numbers and names you give for the sender and recipient as well as any message entered by you in order to transmit the message. Once the e-mail has been sent, we will immediately delete your personal data, unless we are under a statutory obligation to store it further.

If you use our e-card feature, we will store the e-mail addresses and names you give for the sender and recipient, as well as the message entered by you and your IP address for transmitting the message. Once the e-mail has been sent, we will immediately delete your personal data, unless we are under a statutory obligation to store it further.

Newsletter / E-mail marketing
Once you have registered for our newsletter, you will receive regular updates on the Hansgrohe company and its brands hansgrohe and AXOR. This includes product information, background stories, contests, sponsorships, etc. The registration form gives you the option of setting your own preferences. Registration is done via the so-called double opt-in process. After registering using the form, we will send you an e-mail with a link meant to confirm to us that you are the legal owner of your e-mail address and that you would like to receive Hansgrohe newsletters in the future. If you have already informed us of this at an earlier point in time, you may not receive another notification e-mail. After confirmation, you will receive newsletters from Hansgrohe and its brands hansgrohe and AXOR. You can unsubscribe from these marketing e-mails quickly and easily at any time. To do so, click on the “Unsubscribe” link included in each newsletter. Newsletter contents can be personalized and adapted to your interests. This personalization is based on the information you share with us. If you would like to object to the processing of your personal data and no direct opt-out mechanism is available to you, please contact us at

Use of personal data
Your personal data will only be used for advertising purposes without your express consent within the strict limits of our statutory permission. Without your express consent, you will not be contacted for advertising purposes by e-mail or telephone. On grounds of and within the scope of our statutory permission, we shall process and use the following personal data voluntarily provided by you as necessary (1) for advertising our own offers or (2) for transmitting this data to Hansgrohe group companies for their advertising: affiliation to a certain group of persons (e.g. customer or potential customer of Hansgrohe), name, title, academic status, your job, branch or business title, address, e-mail contact data (excluding your telephone contact data) and year of birth. In addition to these details, we may store and use any further data that has been legitimately collected by us for advertising our own offers. If we transmit the data listed above to our affiliates for their advertising purposes, they are legally obliged to inform you that they have received the data from us (notice to this effect in advertising material etc.). In this case, we shall store information on the origin and recipients of the data for a period of two years. You may object to the use of your personal data for advertising purposes at any time. 

Information on user behavior

As we strive to optimize our offers and our advertising to meet our customers’ needs, we require information on the general utilization behavior of our customers. For this purpose, we create user profiles using pseudonyms according to the user data that we have legitimately collected in order to allow your utilization of our website. This means that we shall replace all details in the utilization data which could allow any conclusions to be drawn as to your identity (such as IP address, user names and passwords) with an abstract feature. The user profile is not combined with data on your person, nor is it used for any other purposes. You may object to the use of your personal data for creating user profiles at any time.

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website will usually be transmitted to and stored by Google on servers in the United States. However, if IP anonymization is activated on this website, your IP address will be truncated in advance within the area of Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the whole IP address be first transferred to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for the website operator and providing other services relating to website activity and Internet usage for the website operator. Google will not associate the IP address transmitted by your browser as part of Google Analytics with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. Furthermore, you can prevent Google’s collection and use of the data obtained through the cookie and your use of the website (including your IP address) by downloading and installing the browser plug-in available at: Given the debate about the use of analytical tools with full IP addresses, we would like to point out that this website uses Google Analytics with the “_anonymizeIp()” extension. IP addresses will therefore only be processed in a shortened form to prevent persons from being identified.

We also use Google Analytics to analyze data from AdWords and the DoubleClick cookie for statistical purposes. Should you not wish to take part, you can deactivate this in the Google Ads Settings ( Further information on the terms of use and privacy can be found at and

We have set up the Tynt tool on some of our websites. If content is copied and pasted from these websites into e-mails or posts on social media (e.g. Facebook), this tool also adds a link to the corresponding website and lets us know which website was accessed as part of the copy-paste process. This information is collected solely on an anonymized basis. At no time can Hansgrohe see who has shared the content and with whom. Further information on this tool can be found at

Access to the information storage of your terminals (use of cookies)

We only use cookie technologies without your prior consent in order to enable your utilization of our website. Cookies are text files which contain information for identifying visitors who repeatedly use our websites, among other things. They are stored on your terminal and retrieved by us from there. During these processes, we do not collect and store any personal data without your express prior consent. In particular, we abbreviate your IP address so that no reference to your person can be established. Additionally, we only collect and store details on options selected by you (e.g. language version, country pages, B2B or B2C offers), the product ID from the notepad or download center, frequency and duration of the site visit etc. You can set your browser settings accordingly at any time should you not wish to receive cookies, or in order to delete them from your terminal. If we wish to use cookies for optimizing our offers and advertisements to meet demand, we will obtain your prior consent thereto.

Usage-based online advertising

Through usage-based online advertising (so-called remarketing/targeting), we are able to identify you anonymously in marketing activities and assign you to a target group in order to be able to display advertising related to your interests. When you visit our website, a cookie is stored on your computer for this purpose. This cookie enables us to collect information about your activities on the websites you visit (e.g. advertising banners clicked on, subpages, surfing behavior, etc.). Using this data as a foundation, we generate a user profile under a pseudonym. This usage profile does not allow any conclusions to be drawn about your person or identity.
Depending on your interests, a targeted placement of advertising of interest to you is made possible during your visits to websites of other providers. You can, of course, revoke your consent to this in your browser settings at any time by deactivating cookies with effect for the future. 

External service providers

We are partially assisted in the collection, processing and use of personal data by selected service providers which act strictly according to our instructions in accordance with their assignments. They are checked by us before commencing their activities and on a regular basis thereafter.

Deletion of data

Unless otherwise stated in these data protection notices, we shall delete your personal data three months after the loss of the purpose of its storage, at the latest, unless we are under a statutory obligation to store it further.

Data economy

In accordance with the principles of data reduction and data economy, we only store personal data for as long as is necessary or legally required (statutory storage period). If the purpose of the information collected no longer applies or if the storage period expires, we will disable or delete the data.

Your rights to be informed, to rectification, to restrict processing, to erasure and to object

You have a right to be informed about the data stored about your person, as well as a right to rectification, to restrict processing or to erasure of this data. There are exceptions: This concerns the prescribed data storage for the business transaction or the data is subject to the obligation to preserve records.

You can revoke your consent to the collection, processing and use of data at any time with effect for the future. To do so, please send an e-mail to

We will be happy to answer any further questions you may have regarding data protection and the processing of your personal data. You can reach us at the e-mail address or at the contact details given in the imprint.

In order to be able to consider a data restriction at any time, it is necessary to keep the data in a block file for control purposes. If there is no legal archiving obligation, you can also request the deletion of the data. Otherwise, we will restrict the data if you so wish.

Your rights and contact persons

Besides the aforementioned rights, you may demand information on the data stored about you as well as the correction or deletion of incorrect data at any time. Please address your objections, questions, requests for information or deletion, complaints etc. to:

Hansgrohe Deutschland Vertriebs GmbH 
Ingo Lorenz 
Auestr. 5-9 
77761 Schiltach

Authorised dealers

Locate showrooms of authorised dealers near you